The brands that dominate the LCD Flat screen Television of today’s world are Panasonic, Sony, Toshiba and Samsung. LG Electronics, the first brand to launch TV’s with built-in Freeview recorders in the UK, has a tradition of making more effort in catering specific quirks of the UK’s TV marketplace.

The LG 42LF7700 is the first of LG’s hi-definition Freesat screens made of glossy black design, with a smoked-plastic lower bezel that helps direct sound from the invisible woofers. Unlabelled touch-sensitive input, menu, OK, volume and programme buttons are hidden on the right side. The new LG 42LF7700 set provides impressive image quality and admirable ease of use at a competitive price. Located on the back panel are two HDMI interfaces, two SCART connectors, component video input and digital audio output. Interestingly, one of the HDMI interfaces is designed to accept an input from a computer with a DVI interface. On the left-hand edge of the screen, there’s another set of connectors including a third HDMI interface, composite video with stereo input, headphone output, a CI slot for pay-TV top-up cards and a USB port that supports playing music or photo slideshows stored on a memory stick.

LG 42LF7700 42-inch LCD HDTV features:- Built-in Freesat HD, 42? Full 1080p HD LCD Screen, 80,000:1, Dynamic Contrast Ratio, USB 2.0, 3 x HDMI Sockets, 734mm x 1026.2mm x 293.4mm, Freesat HD TV – HD Ready 1080p (1920 x 1080) Resolution, Dynamic Contrast Ratio of 50,000:1 and Brightness of 500cd/m2, Dual XD Engine Image Processor, 24p Real Cinema, AV Mode (Cinema, Game, Sport), Intelligent Sensor to optimise the picture and reduce power consumption within any environment, TruMotion 100Hz for reduced motion blur during fast action scenes, SRS TruSurround XT, Ample connectivity including 3 x HDMI, USB 2.0 (JPEG/MP3 Playback), 2 x Scart, PC Input, 2 Way 4 Speakers (10W + 10W), Composite, Headphone and Ethernet with Invisible Speakers tuned by audio expert Mr. Mark Levinson.