The LG 37LF7700 is a superb LCD TV from LG Electronics that has the capacity of bringing unique sound and picture quality at an affordable price. It has a screen size of 37 inches and the aspect ratio is 16:9. With an improved contrast ratio of 50,000:1, the LCD TV is capable of providing results with smoother tones and enables greater shades of grey between black and white. The LG 37LF7700 contains the highly powerful XD-Engine which allows the LCD TV from the Korean firm LG to automatically adjust the brightness when required. Additionally, it also helps in reproducing the finest detail without affecting the quality of colourful and bright scenes as it does so by dimming the backlight.

Apart from providing the online content, the LG 37LF7700 also provides access to the High Definition channels through its Integrated Freesat HD feature. You can choose more than 145 popular TV channels plus many more channels which keep on getting added every month for viewing on the immaculate LG 37LF7700 screen. There are three HDMI inputs built into the LG 37LF7700 that enable you to hook high-tech HD devices to your LCD TV.

Another important highlight of the LG LCD TV is the HDMI 1.3 Deep Colour technology that eliminates colour banding by supporting colour depths of 30-bit, 36-bit and 48-bit. In addition to the three HDMI ports, the LG TV contains two SCART, Component, Composite, RGB, D-Sub, RF Input and PC input ports as well. Some other features include EPG, Child Lock, Clock, SRS TruSurround, Dolby Digital Decoder, Subtitle support and a lot more.